CAQ AG's Brand Guidelines
Status: 24.11.2023
- CAQ AG Logo
- Color Scheme
- Font
- Trademark Information
CAQ AG Logo
The CAQ AG logo is our most important and most frequently applied brand element, which reflects our visual identity. Therefore, the correct and consistent utilization of the logos is particularly important.
Download CAQ AG Logos
Illustration Example
Logo on black background (preferred)
Color Specifications
CAQ Black
Print
CMYK: 0-0-0-100
Pantone: Black
Digital
RGB: 0-0-0
Hex: #000000
CAQ Yellow
Print
CMYK: 0-30-100-0
Pantone: 123 C
Digital
RGB: 251-184-0
Hex: #fbb800
CAQ Grey
Print
CMYK: 43-34-40-0
Pantone: 402 C
Digital
RGB: 161-159-150
Hex: #a19f96
Minimum Spacing
Minimum Size
Print: 8 mm
Digital: 36 px
Utilization of the CAQ AG Logo
Quality is our DNA. This should also be reflected in our external representation. Our logo as well as our partner logo should not appear in the surroundings of marketing material or online presences of inferior quality.
Correct Utilization:
- Logo on black or white background
- Logo with sufficient spacing
- Logo in correct proportions
- Logo without shadows
Not that way:
Color Scheme
Usually, the CAQ AG brand color is black. In order to create highlights on black backgrounds, the four colors CAQ blue, CAQ green, CAQ yellow and CAQ red can be added, mostly as a line element.
CAQ black
Print
CMYK: 0-0-0-100
Digital
RGB: 0-0-0
Hex: #000000
CAQ blue
Print
CMYK: 90-25-0-0
Digital
RGB: 0-141-209
Hex: #008dd1
CAQ green
Print
CMYK: 50-15-100-0
Digital
RGB: 150-174-35
Hex: #96ae23
CAQ yellow
Print
CMYK: 0-30-95-0
Digital
RGB: 249-177-4
Hex: #f9b104
CAQ red
Print
CMYK: 20-100-70-0
Digital
RGB: 198-24-61
Hex: #c6183d
Font
We apply the font “Goldplay” for nearly everything that has to do with marketing, from the website or advertising banners up to flyers.
Goldplay
Trademark Information
When applying our logo, you should add the following statement to the respective page: “CAQ AG and CAQ.Net are trademarks of the CAQ AG Factory Systems.”
Product and brand names of the CAQ AG Factory Systems must not be customized or left out.