Illustration Example
Preferred Partner Logo in landscape format (preferred)
Preferred Partner Logo in vertical format
Color Specifications
CAQ black
Print
CMYK: 0-0-0-100
Pantone: Black
Digital
RGB: 0-0-0
Hex: #000000
CAQ yellow
Print
CMYK: 0-30-100-0
Pantone: 123 C
Digital
RGB: 251-184-0
Hex: #fbb800
CAQ grey
Print
CMYK: 43-34-40-0
Pantone: 402 C
Digital
RGB: 161-159-150
Hex: #a19f96
Minimum Free Space
Minimum Size
Print: 8 mm
Digital: 36 px
Print: 11 mm
Digital: 49 px
Utilization of the Partner Logo
The partner logo should only be applied as co-branding element. This means that your company logo as partner of the CAQ AG should always stay in the foreground of your own marketing material and it should be clear that you are acting on behalf of your company as a partner of CAQ AG and not as CAQ AG itself.
The logo of the partner company is clearly positioned in the foreground.
The CAQ AG partner logo must not be bigger than the own company logo.
Correct Utilization:
- Logo on black or white background
- Logo with sufficient spacing
- Logo in correct proportions
- Logo without shadows
Not that way:
Quality is our DNA. This should also be reflected in our external representation. Our logo as well as our partner logo should not appear in the surroundings of marketing material or online presences of inferior quality.
Advertising materials (Flyer, Catalogues, etc.)
If you need print material, there are two options:
- You create individual advertising material using our partner logo and considering the guidelines mentioned above.
- You order original CAQ AG advertising materials from us and mark those with a sticker on the designated position. Please don’t paste over the CAQ AG logo or address.
Flyer in the own design incl. utilization of the CAQ AG partner logo.
CAQ AG flyer with sticker of the partner company, without pasting over contact data or logo.
Stickers pasted on flyers of the CAQ AG must not paste over contact data or the logo.
Online Advertising
You should also consider the mentioned guidelines for the utilization of the partner logos when advertising online. Furthermore, you should pay attention that any advertisement in connection with CAQ AG does not appear in the surroundings of inappropriate content, such as violence, drugs, pornography or similar.
The CAQ AG does not give any approval or permission for bids on the own brand or product names („CAQ AG“, „CAQ AG Factory Systems“, „CAQ.Net“, „Process.Net“, „QBD.Net“, „Qualify.Net“, „Projects.Net“, „Change.Net“, „Success.Net“, „Compact.Net“, „EMP.Net“, „PMM.Net“, „PMS.Net“, „QAM.Net“, „SRM.Net“, „Risk.Net“, „REM.Net“, or related terms) as keyword or the mentioning of those in advertising copy of search engine advertising campaigns, such as Google Ads or Microsoft Ads.
Please don’t create dedicated websites or domains, only for the cause of advertising CAQ AG products.
Online Advertisements without brand or product names of the CAQ AG.
Brand or product names must not be used in online advertisements.
Content
If you need content for online or print media, we are happy to provide you with pre-written copy as well as screenshots of our software.
Text Content
Please use either the templates from our download page or self-written text. Please don’t copy any text content from our website or other online presences of the CAQ AG. This would lead to bad rankings in search engines like Google, both for you and for us.
Screenshots
We provide you with selected screenshots of our software for commercial use. Alternatively, you can also create your own screenshots of our software and use these accordingly.